Most dashboards show numbers that are pleasant to look at but don't help anyone decide anything. Page views are a vanity metric unless they're tied to what the visitor does next.
Analytics and research only matter when decisions based on data replace guesses - for example, which funnel steps are actually losing customers, not just how many people landed on the site.
Start with three metrics tied directly to revenue: cost per lead, lead-to-customer conversion, and average order value. Everything else is context, not a target.